Pick the best.
If you are cold calling in your area to generate mortgage leads, how do you know who to call? You and/or your staff can spend a lot of generating rejects by not contacting the right people. Direct Marketing Associates are professionals in lead generation mortgage leads. They screen the available population looking for people with adjustable rate mortgages that are at least a year old and that have an equity in their home. With static or falling mortgage rates these people are prime prospects for moving to a conventional loan. How long would it take you to find these leads on your own?