Use Celebrity in Small Business Marketing
Here’s a good idea to use in your small business marketing.
Ever had a short skirmish with someone famous?
Nearly everyone has at least one time in their life.
How did you feel? Excited? But perhaps also a bit dumb and nervous?
To at least some degree, you can also and is going to be making this same sort of feeling in the minds of your clients and prospects.
How? By getting yourself and your business written-up in papers, mags and trade publications as well as featured on radio / Television shows.
You do not have to be famous to simply cultivate more celebrity standing in your industry or niche. Once your prospect sees you as a THE expert, their doubtful faces will become bright grins.
They will feel excited to meet you maybe even scared and that is a great thing.
Limelight establishes you in the minds of your clients and prospects as someone special. They feel a bit like they know you. They trust you. Subsequently , they purchase from you. Celebrity is power.
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